Interbrand

Interbrand is a consulting firm specializing in brand strategy and valuation. They analyze how much a brand’s reputation, customer loyalty, and perceived value contribute to a company’s overall worth. By evaluating aspects like brand strength, financial performance, customer insights, and market trends, Interbrand creates rankings of the world's most valuable brands. Their work helps companies understand their brand’s impact on business success and guides decisions on branding, marketing, and investments. Essentially, they quantify the significance of a brand as an asset that can influence a company's value and future growth.