Corporate identity manuals

A corporate identity manual is a document that outlines how a company presents itself to the public. It includes guidelines for using logos, colors, fonts, and imagery consistently across all materials, such as business cards, websites, and advertisements. The manual ensures that everyone in the organization understands and uses the brand elements correctly, helping to create a cohesive and professional image. This consistency builds recognition and trust with customers, making the brand more memorable and effective in communicating its values and message.