"Building a StoryBrand"

"Building a StoryBrand" is a marketing approach that helps businesses clarify their message by using the structure of a compelling story. It guides companies to identify the customer's role as the hero, with the business as the helpful guide. By focusing on the customer's needs and framing their product or service as a solution, brands can communicate more effectively and attract more customers. The method emphasizes clear messaging, emotional connection, and guiding the customer through a simple story that shows how the business can solve their problem.