Place branding

Place branding is the process of creating a unique identity and positive image for a specific location, such as a city, region, or country. It involves promoting the area's culture, attractions, and experiences to attract tourists, businesses, and residents. Effective place branding highlights the distinctive features of a location, such as historical sites, natural beauty, and local culture, making it appealing and memorable. Similar to product branding, it aims to shape perceptions and foster a sense of pride among locals while encouraging outside interest and investment. Ultimately, it helps enhance the economic and social vitality of the place.