Simon Anholt

Simon Anholt is a British designer and policy advisor known for his work in the field of nation branding and public diplomacy. He helps countries improve their image and promote themselves effectively on the global stage. Anholt is the creator of the "Nation Brands Index," which measures how countries are perceived in areas like culture, governance, and tourism. He emphasizes that a nation's reputation can significantly impact its economy, diplomacy, and overall international standing, advocating for a holistic approach to enhancing a country's identity and cultural influence in the world.