Anholt-GfK Roper Nation Brands Index

The Anholt-GfK Roper Nation Brands Index is a global survey that measures how the world perceives different countries. It evaluates factors like a country's reputation, culture, governance, and quality of life to determine its overall "brand" image. Each year, it ranks countries based on public perceptions, helping governments and businesses understand their international reputation and identify areas for improvement. This index offers insights into what makes a country attractive or respected globally, influencing investment, tourism, and diplomatic relations.