nation branding

Nation branding is the strategic effort by a country to create a positive image and reputation internationally. It involves promoting the nation's culture, values, products, and tourism to attract visitors, investors, and talent. Just like a company's brand shapes how consumers view it, nation branding aims to influence how other countries, businesses, and individuals perceive a nation. Effective nation branding can boost economic growth, strengthen diplomatic relationships, and foster national pride by highlighting what makes the country unique and appealing on the global stage.