competitive identity

Competitive identity is how a city, region, or country sees itself in relation to others, highlighting what makes it unique and valuable. It's about understanding and promoting the qualities—like culture, industry, talent, or environment—that set it apart and attract investment, tourists, and skilled people. Essentially, it's the self-perception and external reputation that influence decisions and perceptions, helping communities develop strategies to strengthen their position and achieve growth. By shaping a clear and appealing identity, a place can stand out positively in a competitive global landscape.