Destination Image

Destination image refers to the perception and feelings that people associate with a particular place, such as a city, country, or tourist spot. This image is shaped by various factors, including personal experiences, media portrayals, cultural influences, and word of mouth. A positive destination image can attract visitors and boost tourism, while a negative image can deter potential travelers. Essentially, it’s how a destination is viewed overall, impacting its appeal and desirability to tourists and visitors.