Theoretical Frameworks on Destination Image

Theoretical frameworks on destination image are structured ideas that explain how travelers perceive and form mental impressions of a place. These frameworks consider factors like personal experiences, media influence, culture, and marketing efforts that shape how people view a destination before visiting. They help researchers understand what influences positive or negative perceptions, guiding tourism development and marketing strategies to enhance visitor experiences. Essentially, they provide a systematic way to analyze and improve how a place is viewed from an outsider’s perspective.