The Model of Destination Image Formation

The Model of Destination Image Formation describes how people develop perceptions of a place, such as a city or country. This image is shaped by various factors, including personal experiences, information from travel guides, advertisements, social media, and word-of-mouth recommendations. These elements combine to create a mental picture that influences travel decisions. Essentially, a destination's image can be positive or negative, which greatly affects its appeal to potential visitors. Understanding this model helps destinations improve their marketing strategies to attract tourists by enhancing their image.