Conative Image

A Conative Image refers to the mental or emotional impression a person has regarding their own motivation, desires, and intentions, especially in relation to a product, brand, or experience. It shapes how someone feels about acting on their inclinations or making decisions. Essentially, it's the internal picture of one’s drive to take action, influenced by personal motivations and perceptions. This image affects choices and behaviors, as it reflects the subconscious attitudes guiding a person’s willingness and enthusiasm to engage or commit.