Affective Image

An affective image is a picture that evokes specific emotions or feelings in viewers. It is crafted or selected to influence how someone feels, whether it’s happiness, sadness, excitement, or calmness. For example, a photo of a joyful family reunion might generate feelings of warmth and happiness. Affective images are often used in advertising, art, or media to connect with people's emotions and communicate messages beyond words. They work by triggering emotional responses that can enhance understanding, memory, or motivation related to the image’s purpose.