Cognitive Image

A cognitive image refers to the mental picture or understanding a person has about a place, brand, or concept based on their knowledge, beliefs, and experiences. It’s how you interpret and make sense of information in your mind, influencing your perceptions and decisions. For example, if someone thinks of a city as safe, vibrant, and welcoming, that mental impression is their cognitive image of that city. It’s shaped by what they’ve learned, seen, and experienced, affecting how they feel about or engage with the subject.