Meltwater

Meltwater is a media monitoring and social media analytics platform that helps businesses track and analyze online content, including news articles, social media posts, and other digital mentions. By aggregating and analyzing this information, companies can gain insights into public perception, industry trends, and competitor activity. It enables organizations to respond quickly to relevant conversations, manage their reputation, and make more informed strategic decisions. Essentially, Meltwater acts like a digital newsroom assistant, providing real-time data to help businesses stay aware of what is being said about them across various online channels.