Destination marketing organizations (DMO)

Destination Marketing Organizations (DMOs) are non-profit entities that promote a specific location—like a city or region—to attract visitors. They develop marketing strategies, organize events, and collaborate with local businesses to enhance tourism. By highlighting attractions, accommodations, and activities, DMOs aim to increase visitor numbers, which boosts the local economy. They also work to improve the overall visitor experience and may provide information and resources to travelers. Essentially, DMOs serve as the marketing arm for destinations, helping to showcase what makes a location appealing to tourists.