European Travel Commission

The European Travel Commission (ETC) is a nonprofit organization that promotes tourism across European countries. It works to market Europe as a desirable travel destination, supporting member countries by sharing research, developing marketing strategies, and encouraging sustainable tourism. ETC collaborates with tourism boards, industry partners, and stakeholders to boost visitor numbers, enhance travel experiences, and promote Europe's diverse culture and attractions globally. Its goal is to strengthen Europe's tourism sector and ensure it remains vibrant, competitive, and sustainable.