Brand Recognition

Brand recognition is the ability of consumers to identify a brand by its attributes, such as logos, colors, or slogans, even without seeing the brand name. It indicates how familiar people are with a brand based on their past experiences and exposure. Strong brand recognition helps companies build trust and loyalty, as customers tend to choose familiar brands over unknown ones. Essentially, it reflects the awareness and memory that consumers have about a brand, influencing their purchasing decisions and overall market presence.