brand protection

Brand protection refers to strategies and actions taken by companies to safeguard their brand identity and reputation from infringement, misuse, or damage. This includes monitoring for counterfeit products, protecting trademarks and copyrights, and ensuring that the brand's image is portrayed accurately and positively. Effective brand protection helps maintain customer trust, prevents financial loss, and enhances brand value by ensuring that customers can distinguish genuine products from fake or misleading ones. Essentially, it's about preserving the integrity and recognition of a brand in a competitive marketplace.