sunrise registration

Sunrise registration is a process that allows trademark owners to register their brands or domain names before a new top-level domain (like .brand) opens for general public registration. This period gives these rights holders a first chance to secure their trademarks and prevent others from registering similar names that could cause confusion. It typically lasts for a limited time, ensuring that those with established rights have priority in claiming domain names that directly relate to their brands, helping to protect their intellectual property in the digital space.