defensive registration

Defensive registration is a legal strategy where a company registers a brand name, logo, or trademark without actively using it in commerce. This allows the company to secure the rights to the name or mark, preventing others from claiming or using it later. Essentially, it acts as a safeguard to protect potential future interests, market identity, or to hold the option for later commercial use. It’s a way to establish and maintain rights to a brand element without immediately deploying it in the marketplace.