Qualitex Co. v. Jacobson Products Co.

Qualitex Co. v. Jacobson Products Co. was a significant Supreme Court case in 1995 that addressed trademark law. Qualitex, a company selling press pads for dry cleaning, sought to trademark the color green-gold used on its products. Jacobson began using a similar color, prompting a lawsuit. The Court ruled that colors could indeed be trademarked if they serve to identify a brand and distinguish its products, thus allowing Qualitex to protect its color branding. This decision reinforced the idea that trademarks could extend beyond words and logos to include colors, impacting how companies use branding in their marketing.