Trade Dress Rights

Trade dress rights protect the visual appearance of a product or its packaging that signifies the source of the product to consumers. This includes elements like shape, color, and design that create a distinctive look. For example, the unique shape of a soda bottle or the overall look of a restaurant's interior can be protected under trade dress. These rights help prevent competitors from confusing consumers by using similar designs, thus safeguarding the brand's identity and reputation in the market. Trade dress is an important aspect of industrial design rights as it contributes to a product's recognition and value.