Tiffany & Co. v. eBay Inc.

Tiffany & Co. v. eBay Inc. was a legal case where Tiffany, the luxury jewelry brand, sued eBay for allowing the sale of counterfeit Tiffany items on its platform. Tiffany argued that eBay failed to take adequate steps to prevent the sale of fakes, harming its brand. eBay contended it was just a marketplace and shouldn't be responsible for what users sell. The court ruled that while eBay had some responsibilities to combat counterfeits, it wasn’t liable solely for third-party sales, highlighting the balance between marketplace operators and brand protection in the online world.