Trade Dress

Trade dress refers to the visual appearance of a product or its packaging that signifies the source of the product to consumers. It includes elements like shape, color, design, and overall look. For example, the unique shape of a Coca-Cola bottle or the color scheme of a specific product can be considered trade dress. Protecting trade dress helps companies maintain their brand identity and prevents others from using similar designs that could confuse customers. Unlike trademarks, trade dress can also protect the overall aesthetic and distinctive qualities of a product, not just logos or brand names.