2. Trademark Acquisition and Laws

Trademark acquisition refers to the process of obtaining legal rights to a distinctive sign, such as a name, logo, or slogan, that identifies and distinguishes goods or services. To secure a trademark, businesses must apply through the appropriate governmental authority and demonstrate that their mark is unique and used in commerce. Trademark laws protect these rights by preventing others from using similar signs that could confuse consumers. Once registered, a trademark can be renewed indefinitely, as long as it remains in use and distinct, helping businesses build brand recognition and trust in the marketplace.