marks in commerce

In commerce, "marks" refer to symbols, logos, brand names, or signs used by businesses to identify and distinguish their products or services from competitors. They serve as a visual representation of a company's identity and reputation. Protecting these marks ensures that consumers can rely on the origin and quality of a product, and businesses retain exclusive rights over their branding. Essentially, marks are the unique identifiers that give a business its recognizable presence in the marketplace and safeguard against imitation or misuse by others.