federal trademark laws

Federal trademark laws protect brand names, logos, and slogans that distinguish goods or services. When a business registers a trademark with the U.S. Patent and Trademark Office (USPTO), it gains exclusive rights to use that mark nationwide. This helps prevent others from using similar marks that could confuse consumers. A registered trademark can be renewed indefinitely, as long as it’s in use. Trademark law aims to promote fair competition and protect consumers from deception, ensuring they can identify the source of products and services reliably. Infringement can lead to legal action to enforce these rights.