Trademarks and logotypes

Trademarks are unique symbols, names, logos, or phrases that identify and distinguish a company's goods or services from others. They help consumers recognize and trust brands. A logotype is a specific type of trademark that uses stylized text to represent a brand's name. For example, the Coca-Cola logo is a logotype that visually conveys the brand. Both trademarks and logotypes are protected by law, ensuring that only the brand owner can use them, which helps prevent confusion in the marketplace and supports brand loyalty.