The Lanham Act

The Lanham Act is a U.S. law that governs trademarks, service marks, and unfair competition. Enacted in 1946, it helps businesses protect their brand names and logos from misuse by others. The Act allows companies to register their trademarks, preventing others from using similar marks that could confuse consumers. It also provides legal remedies for false advertising and dilution of famous trademarks. Overall, the Lanham Act supports fair competition and helps consumers identify the source of goods and services, ensuring they make informed choices in the marketplace.