common law trademarks

Common law trademarks are rights to a brand name, logo, or symbol that a business uses to identify its goods or services, based on actual use in commerce rather than registration with the government. These rights arise automatically when a business consistently uses the mark in its operations, allowing it to protect its brand from being used by others. While registered trademarks offer stronger legal protections, common law trademarks can still provide some level of protection, particularly in the areas where the trademark is used and recognized.