Trade Dress Dilution

Trade dress dilution refers to the infringement of a brand’s unique visual appearance or packaging that distinguishes its products from others. Essentially, it protects a company’s distinctive look and feel, preventing competitors from using similar designs that could confuse consumers or weaken the brand's identity. For example, if a new company uses colors, shapes, or styles closely resembling a well-known brand, it could dilute that brand’s image. This legal protection helps maintain a brand's reputation and ensures consumers can reliably identify genuine products in the marketplace.