color as trademark

Color as a trademark refers to the use of specific colors to identify and distinguish a brand's products or services from others. For a color to be trademarked, it must serve a source-identifying function, meaning consumers associate that color with a particular brand. Famous examples include Tiffany & Co.'s signature robin’s egg blue and Coca-Cola’s red. Trademarking color helps protect a brand’s identity and prevents competitors from using similar colors that could confuse consumers. However, not all colors can be trademarked; only those that have acquired distinctiveness and are associated with a specific brand can qualify.