Color Association of the United States

The Color Association of the United States (CAUS) is a professional organization that studies and predicts how colors influence perceptions, trends, and design across various industries. It helps businesses choose colors for products, branding, and marketing to evoke specific emotions and appeal to consumers. Through research and trend forecasting, CAUS ensures that color usage aligns with cultural shifts, technological changes, and market demands. Its insights guide industries like fashion, interior design, and advertising, ensuring that color choices remain relevant and effective in communicating desired messages.