Color Trademark Registration

Color trademark registration protects the exclusive use of a specific color within a particular industry or product category. It allows a company to prevent others from using that color in a way that could confuse consumers or dilute the brand’s identity. To register a color as a trademark, the color must be distinctive and associated with the company's goods or services, serving as a recognizable symbol. The process involves demonstrating that the color has acquired distinctiveness and provides a unique identifier for the brand, thereby helping maintain brand integrity and consumer recognition.