brand architectures

Brand architecture refers to the structure and relationship between different brands within a company. It organizes a company's offerings into a clear hierarchy, helping consumers understand how products relate to each other. The three main types are monolithic (one strong brand, like Virgin), endorsed (a main brand supports sub-brands, like Marriott), and pluralistic (multiple independent brands, like Procter & Gamble). This framework helps businesses efficiently manage their brands, communicate value to customers, and leverage their reputation across various products and services.