brand hierarchy

Brand hierarchy is a structured way to organize a company's brands and products. It starts with the overall company or parent brand at the top, followed by categories or divisions (e.g., electronics, clothing). Below those are individual brands or product lines (e.g., a smartphone model or a clothing line) that fall under each category. This hierarchy helps consumers understand the relationships between brands and products, guiding their purchasing decisions. It also assists the company in marketing and managing its various offerings effectively.