House of Brands

A House of Brands is a marketing structure where a large company owns multiple distinct brands, each with its own identity, target audience, and positioning. These brands operate independently, often with separate branding strategies, to reach diverse customer segments. For example, a corporation like Procter & Gamble owns brands such as Tide, Pampers, and Gillette, each standing alone in the market. This approach allows the parent company to diversify risks, target specific markets effectively, and build strong brand loyalty across different consumer groups without affecting each other directly.