brand portfolio

A brand portfolio is a collection of different brands owned by a single company. This strategy allows the company to cater to different customer needs, preferences, and market segments. For example, a company might own luxury, mid-range, and budget brands, targeting various consumers with different products. Managing a brand portfolio helps companies optimize their market presence, reduce risks, and increase overall sales by appealing to a broader audience. By carefully curating its brands, a company can effectively compete in diverse markets while maximizing its resources and brand equity.