The Brand Gap (book)

*The Brand Gap* by Marty Neumeier explains how successful brands break down barriers between business strategies and customer perceptions. It highlights that a strong brand isn’t just a logo or tagline, but a clear, consistent promise that differentiates a company in the minds of consumers. The book emphasizes the importance of aligning brand identity, customer experience, and marketing to build trust and loyalty. By bridging the “gap” between what a company offers and what customers believe about it, businesses can create a memorable, impactful brand that drives growth and stands out in competitive markets.