Multibranding

Multibranding is a marketing strategy where a company offers multiple distinct brands under a single parent company. Each brand has its own unique identity, target audience, and positioning, often with separate branding, packaging, and advertising. This approach allows the company to cater to different customer preferences, diversify risk, and capture larger market segments without diluting the image of individual brands. For example, a beverage company might own several soda brands, each appealing to different taste preferences and demographics, enabling the company to expand its overall market presence while maintaining brand individuality.