Branded House

A Branded House is a branding strategy where a company uses a single, consistent brand name across multiple products or services. Instead of creating separate identities for each offering, the company integrates them under one strong brand. This approach leverages the overall brand’s reputation, trust, and recognition to promote all products. For example, Google uses its brand for various services like Google Maps, Google Drive, and Gmail. The goal is to create a cohesive brand experience, simplify marketing, and strengthen customer loyalty by associating all offerings with a well-known, trusted brand identity.