Marketing Management (book)

"Marketing Management" is a foundational book that guides businesses on how to effectively promote and sell their products or services. It covers strategies for understanding customer needs, developing appealing offerings, setting appropriate prices, and choosing the best ways to reach target audiences through advertising and sales channels. The book emphasizes the importance of analyzing markets, competitors, and consumer behavior to make informed decisions. Overall, it provides a comprehensive approach to building strong customer relationships and achieving business growth by applying proven marketing principles and practices.