Keller's Brand Equity Model

Keller's Brand Equity Model, also known as the Brand Equity Pyramid, explains how strong brands are built and measured. It consists of four key stages: 1) **Brand Identity** - ensuring customers recognize the brand; 2) **Brand Meaning** - establishing positive associations and perceptions; 3) **Brand Response** - cultivating favorable judgments and feelings; and 4) **Brand Resonance** - creating a loyal customer base that identifies deeply with the brand. This model helps businesses understand how to connect with customers and build lasting relationships, ultimately enhancing brand value and driving success.