Kevin Lane Keller

Kevin Lane Keller is a prominent marketing scholar known for his expertise in brand management. He developed the Customer-Based Brand Equity (CBBE) model, which explains how consumers' perceptions of a brand shape its value. Keller emphasizes the importance of creating strong brand connections through awareness, associations, and loyalty. His work helps businesses understand how to build and maintain effective brands in a competitive marketplace. Keller is a professor at the Tuck School of Business at Dartmouth College and has authored influential books on marketing, contributing greatly to both academic knowledge and practical applications in branding.