Brand Perception Research

Brand perception research is the process of understanding how consumers view and feel about a brand. It involves gathering insights on their opinions, experiences, and emotions related to the brand’s products or services. This research can include surveys, interviews, and social media analysis to uncover positive and negative associations. By understanding brand perception, companies can identify strengths and weaknesses, shape their marketing strategies, and improve customer loyalty. Ultimately, it helps businesses align their offerings with consumer expectations and improve their overall brand image in the marketplace.