Brand Equity Analysis

Brand Equity Analysis is the process of evaluating the value a brand adds to a product or service. It assesses factors like brand awareness, customer loyalty, and perceived quality. High brand equity means customers recognize and trust the brand, often leading to higher sales and premium pricing. Companies analyze these elements to understand their brand's strengths and weaknesses, helping them make informed decisions about marketing strategies and product development. Ultimately, strong brand equity can enhance a company's competitive advantage and profitability.