Brand Equity Model

The Brand Equity Model describes how a brand's value is built through customer perceptions and experiences. It involves multiple levels: starting with brand awareness—how many people recognize it; then brand associations—what qualities or emotions are linked to it; followed by perceived quality—customers' judgment of its value; and finally, brand loyalty—customers' preference to keep choosing it. Strong brand equity means people trust and prefer the brand, which can lead to higher sales and loyalty. Essentially, it's about how well a brand stands out and resonates in the minds of consumers, creating lasting value for the company.