Brand Perception Analysis

Brand Perception Analysis is the process of understanding how consumers view a brand. It involves collecting and examining feedback, opinions, and feelings about the brand, often through surveys, social media, and reviews. This analysis helps businesses identify strengths and weaknesses in their brand image, guiding marketing strategies to improve customer satisfaction and loyalty. Essentially, it reveals whether a brand is seen positively, negatively, or neutrally in the market, and helps companies make informed decisions about their branding efforts and how to connect better with their audience.