Positioning Research

Positioning research is a process used by companies to understand how their products or services are perceived in the market compared to competitors. By gathering insights from consumers, businesses identify the unique qualities that set their offerings apart and determine the best way to communicate those advantages. This research helps brands define their identity, target the right audience, and tailor their marketing strategies, ensuring they resonate with consumers' needs and preferences. Ultimately, effective positioning helps a brand stand out and connect meaningfully with its customers.